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The Marcus Buckingham Company

The mission is to change the world of work through strengths-based talent development. And when it comes to talent, there is no one-size-fits-all rule that serves everyone. Instead, we empower team leaders with content, coaching, and technology that enable everyone to do their best work. We start with the team leader because the team starts there. We help team leaders unleash their own talent and the talent of the people they lead. Learn More about the brand



  • Focused on brand image concerns: market awareness, emotional associations, value to the consumer, brand perception vs. consumer behavior, changes desired in the brand-consumer relationship over time

  • Led design of user experience, user interface, and visual design for internal digital marketing platform used globally

  • Followed style guidelines on logo usage, color treatment, typography, layout, and imagery

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