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Pivotal Capital Group  

Pivotal Capital Group, provide hard money loans for residential fix & flip, ground-up construction, rental rehab or bridge financing for properties in California only. 

  • Followed the Four Pillers of  Brand Identity in creating a new look for an exciting company


  1. Develop the narrative: with the marketing team and copied writer

  2. Create a feedback loop: for the CEO and other executives

  3.  Invest in the intimate community of fans:  defined by marketing team strong, personal and deep-rooted bond around your audience's passion points

  4. Define your role in culture: Brand identity is tied to a CEO

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